Let me give you some stuff for free.
1. hacking your email list: get every email opened and read
Relate ability in persuasion makes or breaks an interaction. If a person can’t relate with you, you can’t build rapport with them, and you’ll never be able to sell your message to them. Don’t be afraid to get creative, this can be applied to almost any aspect. Do you share the same values, the same struggles, the same opinions?
Draw readers in with subject lines they can relate to. Focus on them using narrative that draws them into a relatable story versus “Me” subjects, and “I did this, I’ve done that,”
For example, shift: “I hate when I drop my fork” to “Have you ever dropped your fork in a restaurant and it was so loud, everyone stopped and stared at you?”
2. a simple psychological mindset shift to explode your brand messaging
I see this advice all the time, I feel like it’s way over-used. Maybe because I’m in the space for it, but I feel like its one of THE most important mindset shifts you could make to your brand or business.
Almost every client I work with either does what I’m about to tell you very poorly, or not even at all (which just BLOWS my mind).
When you have a brand or business, you’re playing in a market. A market is simply a group of people who’s demand for something is similar. There are markets for Nike shoes, all the way to Mc Donalds hamburgers.
Your content needs to be wanted by the market, which is your audience. It doesn’t matter how great you think your instagram video is, or the 72 grueling hours it took to produce it, if the market doesn’t like it… it’s dead in the water.
Reverse engineer what your audience would want to hear, learn, or consume, and make it for them. If you get a disproportionate amount of views on one post than all your other ones, reverse engineer what made it so popular. How did it resonate with your audience?
To sum this point up – bring something valuable to the table and constantly be studying whats working and what isn’t.
3. reciprocation in a digital world
Reciprocation is a psychological principle that simply means “If I give you something (honestly and without expectations), that person feels morally obligated to return the favor.”
Now, this can be absolutely anything. I’ve seen con men do this with attention, feeding egos, stimulation emotions, and the list goes on. In a digital world however, some of this stuff can feel un-intuitive and even as if it’s a downright waste of time. There are hundred-million dollar businesses that run off free content.
I’ve made incredible traction in business by offering free services, or giving valuable stuff to people to form relationships with. This can even be in the form of information.
Reciprocation in a digital world is a long-term strategy, but has helped grow not only my own business, but countless other’s. It’s how I started in new niches with no history of previous work. By doing free work for a potential client, you not only
A) separate yourself from every other competitor, but
B) show an example of how your final product will look, and are leveraging persuasion (which also puts you way ahead of your competitors as well)
4. words create energy, energy creates action (wordy words that sell)
Sticky, fresh, clean, sharp words that draw images, that instill emotion are far more persuasive than bland, boring facts.
“Today I want to talk about the 5 main reasons why not sleeping enough can affect your life.”
That’s boring, and it’s the absolute BEST way to get lost within all the noise out there.
You want to stand out from the crowd. You want people to remember you. You want to grab them by their collars, drag them off their seats, and smack them in the face with your words.
Ogilvy himself (the “king of advertising”) realized that the headline sells more than the actual body of text. This works for productivity hacking too. (Instead of calling your project “work on book”, change the title to “work on magic recipe of destruction” and it has a profound effect upon motivation)
Don’t call your brand ‘travel enthusiast’, try ‘world-traversing rebel’. Titles sell, they pique interests, they breathe energy into otherwise boring and mundane, and have even been the backbone of a brand’s messaging.
5. showmanship versus logic
If you try to use logic to win an argument or negotiation, well it would be like trying to convince a smoker to stop smoking because it causes lung damage. It’s simply not going to work.
Do you remember the anti-smoking ad that depicted a pack of cigarettes as a creepy, scary ass monster?
Allow me –
How many times more effective do you think that ad was than all the other ads before it that simply used ‘logical facts’ to spread an anti-smoking message?
This ad ab-so-lutely CRUSHED it.
When you can package your message into something visual, something relate-able, easily comparable, it’s persuasion power explodes through the roof.